What are humectants in skin care?

Humectants are moisture-retaining agents that play a crucial role in skincare by attracting water to the skin and helping to keep it hydrated. These ingredients are typically involved in formulations that target dryness and dehydration, making them essential for maintaining the skin's moisture balance.

When humectants are applied, they draw moisture from the environment into the skin’s outer layer, which helps to improve skin texture and elasticity. Common examples of humectants include glycerin, hyaluronic acid, and aloe vera. Their function in skincare is vital, especially for individuals with dry or dehydrated skin, as they can enhance the skin’s natural barrier and promote a plump, healthy complexion.

In contrast to the other options, exfoliating agents work by removing dead skin cells, sun protection ingredients shield the skin from UV damage, and color enhancers modify the skin's appearance without addressing hydration. Thus, defining humectants specifically as moisture-retaining agents highlights their primary role in achieving and maintaining optimal skin hydration.